Wise
Developed and implemented design systems to refresh all lifecycle marketing emails as part of the Wise rebrand. Established an efficient process to ensure brand consistency across all current and future email communications.
Project Management, Creative Ideation, Email Design, Design Systems, Guidelines and Implementation
pay.com.au
Led a full CRM email redesign for pay.com.au, elevating brand consistency and performance across all communications. Identified and implemented Stripo as a new email design platform, delivering scalable templates, guidelines, and a centralised asset library. Onboarded and trained the marketing team to confidently own and iterate on email production.
Project Management, Training, Creative Ideation, Email Design, Design Systems, Guidelines and Implementation
