Business Campaign
A large scale, cross-channel campaign for the Wise Business product. This campaign utilised the hero message, "Free your business from costly cross-border payments", to engage with the audience at each touch point of the customer journey.
Creative Strategy, Project Management, Performance Marketing, Digital Design, Animation
Malaysia Product Launch
Launching the Wise Debit Card and Account product in the Malaysia market. This campaign had a heavy focus on testing the performance of different creatives for the local market.
Design Testing, Project Management, Digital Design, Paid Media Marketing
Eco Card Launch
A global campaign for the launch of the Wise Eco Card. Made of non-toxic biodegradable material, less ink as possible and environmentally friendly packaging.
Ideation, Card design, Packaging, Cross-channel marketing assets
